You'll learn how your business will benefit from a podcast to reach your clients in a unique way and grow your business. Whether you serve  B2B or B2C this class is for you!
1. Advertising & Sales

Relevant form or advertising, marketing and promotion through storytelling, education and/or entertainment . It’s no longer about blasting zip codes with marketing materials hoping you win the numbers game. It’s about being where your customers are which in most cases is on their mobile device. One of the major reasons audio content and podcasting is on the rise is because people spend the most time on their mobile devices and podcasts and audio-books are the best on mobile devices because people can multi-task but still consume great content.

2. Authority Building

This is kind of a know brainer. Podcast about a topic you know a lot about and you will be viewed as an industry expert and it will likely open up other opportunities for you and your business such as speaking gigs and collaborations, etc.

3. Client Relations & Community Building

Turn your clients into raging fans. Podcasts are an intimate medium and an effective way to put your clients and potential clients on a pedestal or to just give them information they need or want. Podcasting is like a direct one-to-one conversation with your clients and if you have something like a Facebook Group built around your podcast, you could build up quite a community and your business will be center stage.  Result of Podcast: Loyal clients who spread the word about your business.

4. Content Marketing

You hear content is king all the time right, well there is a lot of truth to that. You may be the best photographer or restaurant in town, but content makes you relevant. Google rewards business and brands who create useful and relevant content and are going to put those who have active and engaging audiences on the top of search. People spend most of their time on their mobile devices and on Facebook & Instagram & Twitter, etc. If you create relevant content your business will be seen and be fresh in mind the next time someone is looking for what you offer. Content is how you get the attention of your potential clients.

5. Income (Revenue Generator)

There are many ways a podcast can generate revenue for your business and a podcast has a lot of potential for increasing sales and revenue for your business. You should note that starting a podcast for the sole purpose of making money is probably not a good strategy as it will take time to build an audience and you need to first establish trust. People will not listen if your podcast is simply a sales pitch, but they will buy from you if you over-deliver on value and entertainment and genuinely care about them.

Podcasting is hard work and not for every type of business, but is a great medium for those businesses who are ready to step up their online presence and looking to innovate and market outside the box. Technology is changing quickly it's getting increasingly difficult to maintain and grow. Podcasting is one form of content that can build client trust and establishes your business as the authority in the industry.

Get your ticket now and join us for a unique masterclass to learn the skills and resources to launch your first podcast or better leverage your current podcast!
 

Atlanta Podcast Studios
Record Your Podcast in a Professional Studio
"You Bring Your Guests, We Do The Rest!"
AtlantaPodcastStudios.com



Serendipity Labs - Buckhead
Team Rooms • Private Offices • Coworking
• Meetings & Events
SerendiptyLabs.com



Pro Business Community
Turning connections into community!
ProBusinessCommunity.com