NWPC CA's 2021 Candidate Training
Saturday, May 15, 2021 at 10:00 AM (PST)
to Saturday, July 31, 2021 at 12:00 PM (PST)
Repeats every week on Saturday
until Saturday, July 31, 2021
(Add to calendar)
Brief presentation of The Big Decision and Off & Running, followed by Panel Discussion, "So You Want to Run for Office." Panelists TBD
Course Description: The Big Decision: This course will cover reasons women run for office, questions every candidate should consider before making the big decision, important factors to take into consideration such as family, history, resume quality, potentially harmful secrets, and a candidate’s own personal stamina and strength of character. We will also cover the steps a candidate should take before the campaign begins, including researching the district and seeking professional advice. This brief course will be followed by the panel discussion “So You Want to Run for Office.”
The Campaign Plan & The Campaign Team: In this course, we will review and explain the importance of all the basic components of a campaign plan. We will also cover the basic elements of effective campaign structure, emphasizing that part of establishing a good team, is utilizing previous knowledge of what worked. We will cover descriptions of the different jobs on a typical campaign.
May 29: - No Training due to Memorial Weekend
Targeting & Research: In this course, we will cover the various areas of research a candidate must do in order to know what their constituents are concerned about. We will also cover what voters the candidate will want to target and how to reach them.
June 12 – 3-4 hour session
Fundraising: This training will begin with a general overview of what you need to know to fundraise for your campaign. The overview will be followed by a panel discussion comprised of women of color, who will talk about the challenges of fundraising as a woman of color, and how they overcame those challenges.
Volunteer Recruitment/Management & Scheduling: This session will cover the basics of where to find good volunteers and how to manage them, along with the Scheduler’s responsibilities and scheduling the candidate’s activities and best time-management skills.
Technology: This session will cover demonstrations of both the PDI and NGP VAN voter contact platforms.
Voter Contact & Field Operations: This session will cover different ways in which to contact voters, such as phone banking, text banking, social media, and door-to-door canvassing, to name a few.
Social Media: Peter Allen of www.peterallenmedia.com, will cover the basics of a good social media campaign, along with the dos and don’ts of engaging in social media.
Speech & Image: You know the saying, “A picture is worth a thousand words”? The same principle applies to a candidate’s image and message. Before she opens her mouth, the public has already judged her. Like it or not, a candidate must look the part. Next, we will cover the five components of a good three-minute speech.
Addressing the Negatives and Wrap up & Winning: The trainer will cover the major dangers and advantages of going negative in a campaign to aid the candidates in a more comprehensive decision-making process. Candidates, especially new candidates, need guidance not only with the campaign process but also after they are elected. There are a lot of steps involved in properly wrapping up a campaign that the trainer will cover.
NWPC California is committed to being more intentional in our work supporting womxn of all backgrounds to serve in elected and appointed office who are committed to protecting reproductive freedom absolutely as well as the passage and implementation of laws and policies that prioritize achieving gender equality.
In order to do that work, we will begin respectfully inviting members of our community to provide demographic information to help us plan programming and services during the registration process. Responses are optional.
If you have any additional questions about this effort, please feel free to contact Karriann Farrell Hinds, firstname.lastname@example.org. Thank you in advance for your support!